Stay alert to corporatese that obscures daft and dangerous ideas

Stay alert to corporatese that obscures daft and dangerous ideas

When I heard of the latest instalment in the Sussexes’ ongoing crusade to keep out of the public eye, this time through a multimillion-dollar Netflix deal, my mind immediately ran to George Orwell. Why him? Apart from attending the same boarding school as Prince Harry, these are not obvious bedfellows. No prizes for guessing what Orwell, a keen pricker of hypocrisy and lover of traditional British fare, would have made of the Sussexes’ performative worthiness and attempts to out-Goop Gwyneth Paltrow. But he would have shuddered with particular vigour at their choice of language.

Earlier in the week, the Sussexes spoke of a desire to broadcast “stories and issues that resonate with them personally … enabling a more compassionate and equitable world”.

Meghan and Harry have signed on with Netflix.Credit:AP

“Netflix’s unprecedented reach,” they added, “will help us share impactful content that unlocks action.” Impactful? Equitable? Unlocking action? We are all familiar with this kind of meaningless, self-serving jargon, and generally groan at it, but there is often deliberate intent involved: to obscure the speaker’s motives or fundamental lack of vision. In the Sussexes’ case, their Messianic language conceals a misplaced sense of victimhood.

The march of corporatese undermines public and private life. Much of what passes for activism today involves thinking or talking (sorry, “ideating” or “interfacing”) about abstract notions like empowerment, rather than any real empowering. It’s not just progressives either; Ivanka Trump is a repeat offender. Meanwhile, dry, bureaucratic language, drained of emotion and humanity, has rapidly infected HR departments, and LinkedIn lingo has become universal. Compared to some of the howlers we now endure, “going forward” seems inoffensive by comparison.

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About the author



Harish is a regular reader of multiple newspapers and magazines. And make you updated from the information about the United States and other countries.

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