Digital inventory trading system, Stake, has named Clemenger BBDO Sydney for its imaginative account with no pitch.
Stake’s worldwide head of advertising, Bryan Wilmot, formerly worked with the bureau’s CEO, Pete Bosilkovski, through the latter’s tenure as CEO of Leo Burnett. After Bosilkovki’s turn to become chief executive of Y&R, Wilmot came too as head of plan. Wilmot acquired his job in Stake after Bosilkovski’s death from the united service with VML.
Bosilkovski reported the bureau”fell in love” with Stake’s vision.
“After we initially met Bryan and also Stake’s co-founder and CEO Matt Leibowitz we totally fell in love with their daring tumultuous fantasy,” he explained.
“Stake does not look, smell or sound similar to a financial services firm. It has come to be a pioneer of this zero broker motion in Australia, breaking all obstacles and bringing the planet’s largest share market to Australian shareholders.
“We can not wait to bring into life the mindset and distinguishing Stake brand narrative and discuss it with Australians. We’re delighted to partner with Bryan and Matt.”
Clemenger BBDO Sydney will create the creative which will establish another phase of expansion to the new. The forthcoming campaign will entail digital movie, radio and out-of-home.
Wilmot stated:”Clems truly known our vision to construct a purposeful brand that measures past’fintech’ while fuelling our client increase in the short term.
“They worked closely together to create a new customer x service version which will enable faster, brighter output without forfeiting the creative firepower we are hungry for. We are incredibly excited to find this venture come to existence ”
Last week it was declared Streets had enlarged its partnership with Clemenger BBDO Sydney, making it that the imaginative account for Weis along with its accounts with Blue Ribbon ice cream. The bureau recently won the imaginative account for Seafood Industry Australia.
Before this season, Stake hired the following Leo Burnett alum, James Healey, also as thoughts of community and content.