Priceline admits the’inspiring resilience’ of most Australians at Spring effort

Priceline acknowledges the 'inspiring resilience' of Australians in Spring campaign

Priceline is putting a positive twist on the pros and cons Australians have undergone this season and conveying to its clients regardless of what, it’ll be there for them, even it its spring effort.

Priceline’s acting head of advertising, Gabrielle Tully, stated:”We wanted to admit the inspiring resilience we have observed in our communities across the nation during this hugely ambitious year. 2020 has shown us the lasting Australian soul and good-humour at the face of hardship is alive also.

“The’We are for you’ campaign pushes the message which Priceline Pharmacy, by its own 470 shops, always makes folks feel as though they matter.”

Running TV, ratio, electronic, societal and marketing, the effort will be encouraged by out-of-home advertisements on QMS and also Ooh Media’s large format billboards and Ooh along with Val Morgan’s little format resources to show dynamic effort messaging according to traffic information along with also the day of this week.


The large-format OOH implementation

Produced by Whippet, the effort includes the voice of Priceline ambassador Chrissie Swan. The effort picture was taken abiding by COVID-19 social bookmarking constraints.

CEO and creator of Whippet, Steve Stoner, stated:”Priceline is a exceptional pharmacy retailer, and it has gained a devotion in the hearts and minds of consumers through shared values, not simply cost. Hopefully this effort goes a small way to demonstrate that Priceline Pharmacy knows what clients reside for.”


Customer — Priceline PharmacyGabrielle Tully — Acting Head of MarketingSophie Genovesi — Brand and Media Manager

Agency — WhippetCreative Manager —┬áTod O’ReillySenior Art Director — Rebecca WilliamsCopywriter — Oliver WardSenior Account Director — Lucy Yeo

Generation Company — 2 TractorsManager — Clare PlueckhahnDOP — Katie MilwrightMedia — PhD Melbourne

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