Mumbrellacast: Six in 2021 – what you want to learn

Binge's marketing mishap, Tiktok kicks the political football, and Triple M on talent controversy

In this week’s Mumbrellacast, the group provides you all that you want to learn about Nine’s upfronts to get 2021, such as a conversation with chief revenue officer, Michael Stephenson (20:34).

So, how can it brand new audience targeting venture using Adobe work? Is it actually likely to place Nine in rivalry with Google and Facebook? And, will we find more media firms creating their own defence against the biscuits?

Andwhat will material seem like in 2021? ) The group was hoping to get a shiny new TV series, but rather Six will probably be placing some’refreshed’ Celebrity Apprentice Australia and Beauty and the Geek on atmosphere (so much for Seven attempting to”revive another otherworldly display”). Is just playing it safe on this kind of complex productions?

Plus, appearing past the upfronts, little publishers spoke out from the ACCC’s news websites bargaining code in dread of Google and Facebook shut down news from Australia, also business watchdog Advertisement Standards maintained the very first complaint under its body picture rules.


from the news

Is Nine’s Adobe information bargain a game changer? (1:22) Nine’s programming for 2021 (10:05) Advertisement Standards gets serious in body image (36:33) Little publishers fear that the ACCC’s fresh code (42:17)

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Music charge: RetroFuture Clean Kevin MacLeod (incompetech.com)Backbay Lounge Kevin MacLeod (incompetech.com)Licensed under Creative Commons: From Attribution 3.0 Permit

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