Kia includes Kanye West monitor in futuristic ad for its Sorrento

Kia features Kanye West track in futuristic ad for the Sorrento

Kia’s brand new Sorrento comes in weightless area in a bid to emphasise its luxury and contemporary attributes for its most recent effort location.

The advertisement is endorsed by Kanye West’s track’Dark Fantasy’. It’s the very first time that the song was licensed for commercial usage.

The advertisement was created by Sydney layout, animation and visual effects home Heckler.

Heckler co-founder and executive producer, May Alexander, stated:”We have worked on a variety of advertisements for Kia within time, however this one is up there with all the finest when it has to do with technical capacity.


“The staff have done an awesome job producing the completely computer generated advertisements which hit on the luxury and mindset brief flawlessly. Overlaid with Kanye’s Dark Fantasy trail and the results have been excellent.”

Heckler utilized real-time 3D production stage, Unreal Engine along with Autodesk Maya to make the areas. The effort includes this 30 second manufacturer picture and 2 15 moment cut-down spots.


Customer: Kia Motors AustraliaGeneral Manager Marketing: Dean NorbiatoBrand Manager: Andrew PhanMarketing Coordinator: Michael Cignarella

Post Production: HecklerExecutive Producer: Can AlexanderSenior VFX Producer: Amy JarmanHead of 3D: Tom Corbett3D Artists: Tim Jarrick, Boris Fomin, Mark ChatawaySenior Compositor: Bertrand PolivkaOnline: Brad Smith

Agency: Innocean Australia

Sound Design: Simon Lister, Squeak E CleanMusic Supervision: Anton Trailer, Trailer Media.

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