Homeloans.com.au starts with Adam Gilchrist-fronted effort

Homeloans.com.au launches with Adam Gilchrist-fronted campaign

Former Australian cricketer, Adam Gilchrist, has established a effort to establish online lender homeloans.com.au from the Australian industry.

It’s is but one of the initial TVCs out of Magnum & Co, that had been appointed earlier this season after a pitch held throughout lockdown. The press strategy is implemented by Taska Media.

General director of advertising and CFO, Jason Azzopardi, mentioned:”There is not any doubt that we’re entering an extremely competitive marketplace, however having thrown numerous challenges in both agencies early in our relationship shooting remotely through lockdown and below exceptionally tight deadlines — we still don’t have any doubt we’re in the right hands. We anticipate a fruitful connection with both service partners”


Homeloans.com.au provides consumers online, quick and totally translucent service as an alternative to conventional banking. The effort studies the spans Australians will go into to save a couple dollars when altering a house loan may save a lot more.

Magnum & Co handling partner, Carl Ratcliff, stated:”It has been a joy working together with the homeloans.com.au group, from begin to finish with this specific campaign. Collectively, all bureaus and customer have worked tirelessly to acquire a first launching effort out and penalized without prejudicing either sales or brand goals. We anticipate a lasting relationship’

Taska Media founder and associate, Christian Simon, included:”We’re extremely excited to be working with homeloans.com.au and honoured to be selected to release the new brand to the Australian industry.

“As a service, we’re large enough to acquire superb aggressive answers, but little enough to provide the closing attention our customers deserve. That is an advantage we’ll utilize, to guarantee homeloans.com.au profits a winning advantage in a competitive industry.”

The effort is operating nationwide on TV, both broadcast-video-on-demand along with electronic equipment.


Customer: homeloans.com.au / / Resimac Group LtdHead of Marketing: Will KeallCFO along with General Manager — Marketing: Jason Azzopardi

Professional bureau / Handling Partner: Magnum & Co / Carl RatcliffMedia service / Creator & Partner: Taska Media / Christian Simon

Content Generation: Magnum & CoCreative Team: Harrie Jack, Imagene Callinan, James Manning, Dean ArrowDOP: Campbell BrownDirector: Stefan Hunt

Production Partner (WA): Rhythm Content

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