Ex-Fairfax Media advertising lead slips B2B advertising service

Ex-Fairfax Media ad lead launches B2B marketing agency

Felix Krueger, a former advertising guide at Fairfax Media, has established his very own B2B advertising service — Krueger Marketing.

The statement:

Former customized marketing solutions direct in Fairfax Media and chief product officer where 50 Media starts Krueger Marketing — an electronic advertising agency effective at creating electronic buyer involvement for B2B advertising sections.

Felix Krueger remarked on the worthiness Krueger Marketing increases the Australian B2B advertising landscape.


“Covid-19 has interrupted B2B advertising. Digital advertising and sales stations are now overcrowded as high quality buyer connections in physical stations are not possible .” , said Krueger.

“In exactly the identical timebuyers are working at home, are far more distracted than ever before, and so are reluctant to discuss private info. It is a challenge just few B2B manufacturers are built to handle without expert support”

Krueger Marketing starts using three B2B advertising service regions:

Content Production — Content formats developed to encourage internal subject matter specialists as differentiators in highly competitive niches.

Marketing Automation — Services allowing the use of advertising automation.

Internet Development — Design and creation of sites and programs within a participation station for B2B audiences.

“Together with our solutions, we are not just trying to produce highly engaging adventures on behalf of their customers but also for our customers. We have set a high bar for the strong relationships we have been in a position to set have confirmed our customer service strategy.” , stated Felix Kruegersaid

Krueger Marketing starts with a customer portfolio containing InterSystems, Mirus Australia, InContekst, in addition to marketing industry bodies IAB Australia and AANA.

“We have always appreciated the value of buyer encounters as part of our strategy. But, we’re limited in our capacity to execute scale given that the rate of marketplace change and electronic skills demanded.” , said Amanda Jones, CMO in Mirus Australia. “We have partnered with Krueger Marketing to enlarge on our skills, distinguish Mirus from rivals, and meet the material needs of their target markets together with exceptional electronic experiences.”

Resource: Krueger Marketing media launch

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