Entertainment

Dulux’s B&D Group chooses Thinkerbell because of its innovative accounts

Dulux's B&D Group selects Thinkerbell for its creative account

B&D Group, also a Dulux Group manufacturer that provides garage doors and openers, also has named Thinkerbell because its creative agency, after a competitive pitch procedure.

Thinkerbell has begun work on the accounts, creating a brand new brand system to be established later this season.

Dulux-owned B&D Group additional Thinkerbell into its agency roster

B&D Group named Speed as its own communications plan agency of record at March. Back in June 2019it hired DDB Melbourne to support its electronic account. OMD operates on its own media planning and purchasing.

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Formerly, B&D Group has functioned together with BWM Dentsu on its own imaginative.

Therese Winterburn, advertising and innovation manager at B&D Group, stated Thinkerbell”felt as a brand new creation of bureau”.

“Thinkerbell won us in the pitch with their dedication to giving the perfect strategic and innovative alternative to B&D. It felt just like a brand new creation of service and they simply got it. Just the kind of partner we were searching for and also an significant part B&D’s success going ahead,” she explained.

Margie Reid, the newly declared CEO of both Thinkerbell, stated:”We’re thrilled to be working together with all the B&D team and also to help them maintain their leadership position and expand the brand further. We’re excited about seeing the stage come to existence and functioning on this kind of iconic Australian brand”

Thinkerbell’s customers comprise Dan Murphy’s, 13 Cabs, Bega, Sukin, Lion and IAG.