Demazin reimagines Laura Branigan’s’Gloria’ in first job in Clemenger BBDO Sydney

Demazin has published its version of this Laura Branigan tune’Gloria’ to market its cold and flu relief medicine to the wintertime.

The advertisement is the first job from Clemenger BBDO Sydney because it gained Demazin’s imaginative accounts in January.

Clemenger was briefed with modernising Demazin’s advertising and making it applicable to your brand new generation of parents. The new effort aims to draw some nostalgia for its 1980s and 90Presence During using the tune, the new has preserved its iconic’D-D-Demazin’ mnemonic out of its promotion at this interval.

Clemenger BBDO Sydney joint ECD, Darren Wright, stated:”When we venture to cold and flu seasonwe desire Demazin to be in the forefront of people’s heads when they venture to pharmacies. And what better means to do this than simply bringing the amazing mnemonic of D-D-Demazin.”


Demazin has been obtained by INova Pharmaceuticals at 2019, that started the assignment to refresh the newest new.

“INova includes a solid history of getting, launching and building trusted consumer healthcare manufacturers, so we’re very enthusiastic about fresh and modernising Demazin and launch it into a completely different generation of parents,” INova’s ANZ managing director, Andrew Jenkin.

The advertisement was headed at Airbag’s Chris Hill.

Brand New packaging for Demazin merchandise has also been published.


Generation Business — AirbagManager — Chris HillProducer — Megan AyersDOP — Kieran FowlerEditor — Dan Lee @ Arc EditVocalist — Natasha StuartMusic Re-arrangement — Hylton Mowday @ We Enjoy JamSound Engineer — Andrew Stevenson Shows We Love Jam

Agency — Clemenger BBDO SydneyJoint Executive Creative Director — Darren WrightArt Director — Mick PollardCopywriter — Zander WillimentOnline Editor — Jess MorganProducer — Jo Howlett & Kirstin Lees

iNova PharmaceuticalsExecutive Director — Portfolio Strategy & Innovation — Filomena MaieseHead of Marketing — — Consumer Healthcare¬†— Steve MaidmentSenior Brand Manager, Demazin — Elise Hodgson

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