ID Collective was appointed to start De Bortoli’s brand new sustainable wine collection, 17 Trees.
Public relations agency, iD Collective continues to expand its growing number of sustainability-focused balances, welcoming De Bortoli Wines into the stable of wine & food customers.
Grounded in the belief that salvation is now a’must have’, not a’nice to have’, Australian household wine manufacturer, De Bortoli Wines has this month launched a broad selection of three produced wines under fresh tag, 17 TREES.
Accompanied with a collaborative dedication to plant 1 tree for each six bottles offered, wine aficionados and casual fans alike may appreciate vegan-friendly top drops out of 17 TREES understanding they are easing significant tree regeneration. Construction upon De Bortoli’s initial sustainability job in 2008 — to plant 17 trees to every company vehicle to cancel the carbon impact of its fleet — that the 17 TREES scope that contains a Shiraz, Pinot Grigio and Chardonnay (export only), establish it’s likely to perform great whilst not compromising quality.
“Sustainability is at the crux of this De Bortoli Wines’ push for innovation, and we are widely recognized and praised to our endeavours to develop into a Zero Waste Wine Company. Through initiatives such as sensible water control, energy efficiency and enhanced waste management within the past 15 years we are demonstrating our commitment to your future in which good wine and a wholesome environment can be appreciated by everybody,” explained Darren De Bortoli, Managing Director of De Bortoli Wines.
The entire world is waking up to more sustainable methods of functioning, along with iD Collective is in the forefront. The bureau creates a conscious attempt to encourage sustainable and eco friendly brands which align with the agency’s policies. ID Collective’s eco-credentials consist of recent jobs using ethically-sourced chocolate manufacturer, Green & Black’s, reusable and refillable plant-based cleaning system, Cove, eco-innovative exterior tag, Zorali, and environmental leaders of the coffee business, Genovese.
Resource: ID Collective press launch