Bonds has published one if its last attempts from Leo Burnett, attracting board musicians G Twist, Ali Barter, Alice Skye, Montaigne, Georgia Maq along with Kira Puru to sing regarding the empowerment and safety of its leak-proof period panties.
Last month,” Bonds named Particular Team because of its creative agency of record after a pitch procedure that incumbents Leo Burnett and Clemenger BBDO Melbourne were included .
G Switch’s monitor,’Unapologetic’, according to Saturdays this week. The tunes from all of the artists have shaped a custom made, brief, acoustic-style record’Unplugged’, a mention of the way individuals are now able to experience phases’unplugged’.
The record will also be encouraged by the live performances of those paths by each artist, a’making-of’ movie and 2 TV spots including G Twist and Alice Skye.
The target market for this particular effort is teens.
Leo Burnett senior Authors, Ellie Dunn, stated:”Everybody’s intervals are so distinct and people adore these tunes say that — out of G Flip’s monitor regarding being unapologetic, to Ali Barter’s song about adopting the stream, to Alice Skye hearing about a mood that is constant. They are all damn beautiful actually.”
Old art director, Stacey Karayannis, added:”We can not make sessions less bothersome but we expect that after hearing those songs along with the artists’ private stories behind them which we could help teenagers feel a bit more comfortable and positive enough to simply adopt what comes naturally”
Bonds promotion director, Kedda Gharzarian, stated an additional advantage of this effort was encouraging that the Australian music scene.
“Our newest Bloody Comfy Stage Undies are all about making life simpler and your bicycle comfier. It has been a difficult time for the music scene, so we’re especially thrilled to attract focus on young girls in this business and show women which you’re able to go with the stream and feel damn comfy doing this,” Gharzarian explained.
Customer: BondsHead of Marketing: Kelly McBrideMarketing Manager: Kedda GhazarianBrand Manager: Amanda Varbaro
Creative Agency: Leo Burnett Chief Creative Officer: Jason WilliamsCreative Director: Michelle WalshSenior Copywriter: Ellie DunnSenior Art Director: Stacey KarayannisGeneral Manager: Naomi GorringeAccount Director: Kim ThompsonHead of Generation: Adrian JungSenior Integrated Producer: Michelle BrowneDirector of Integrated Strategy: Ilona JanashviliSenior Strategist: Abigail Dubin-RhodinSenior Connections Strategist: Alexandra Roubine
Film Generation: PhotoplayManager: Jasmin TarasinAssistant Director: Jessica WaltonExecutive Producer: Oliver LawranceHead of Generation: Emma ThompsonEditor: Joelle BaudetPost Generation: White Chocolate and Sonar Music
Music / Album Producer: Anna Laverty
Melbourne Photographer: Jo Duck — Art Box BlackSydney Photographer: Daphne Nguyen — Lion Management
Media Agency: OMD MelbourneBusiness Manager: Laura NathanAccount Director: Camilla WallaceAccount Executive: Ebony EdwardsTrading Manager: Sam HeyTrader: Sabrina Ranasinghe