Shorts from Birddogs, a brand of training apparel, contain a silky inner-lining as well as “ball pouch”—a place to keep your family jewels safe. Anti-microbial fabrics are used in the construction of this garment, which also includes zippered pockets for your phone and wallet on both sides. They’re ideal for folks who like to be on the move because they’re light and quick to dry.
Peter Baldwin, a former IBM sales executive, founded Birddogs in 2014. He claimed to have had the epiphany after getting “the wedgie of his life” on a business trip aeroplane. In the end, he made the decision to stop working his way up the corporate ladder as a result of his pain. After quitting his work, he set out to design a pair of shorts that would replace the need for underwear entirely. Eventually, after many long months of work, he had created a finished product: the Birddog, a line of comfortable workout shorts that don’t require any undergarments.
He Set up A Stand at His Local Gym to Sell the Products, and To His Surprise,
they were a tremendous hit with the members. He was out of stock in no time at all. In an attempt to expand the business, he reinvested the company’s income to buy more goods. In order to sell the shorts online, he created a business website for himself. A successful business venture didn’t take long to emerge.
Peter and Chris, decked out in neon shorts, introduce themselves to the sharks as the brains behind the startup Birddog. They then announce that they are looking for $250,000 in exchange for a 1.5% interest in the company.
With Their Shorts Set out In View, Peter Proceeds to Go Into Greater Detail About Their Wares.
“That makes underwear unnecessary” is how he describes the gym shorts’ built-in liner, which he shows them by holding up a pair. He points out that “underwear makes no sense,” and wonders why someone would wear a pair of shorts with a pair of underpants. Thus, to to the sharks’ dismay, the two begin to perform a comedic sketch on stage in front of their captive audience.
It’s “beyond uncomfortable” to wear underwear under a pair of shorts, so they’ve incorporated the nudity of a fanny pack into the design. Peter continues to show off the product’s features, including a phone pouch, a wallet pouch, and two hand pouches, before making his pitch. As Chris adds, they’re also extremely supple. Continuing, he says that they dry quickly and can be worn on a date, which Lori finds amusing.
As if that wasn’t bizarre enough, they then go on to describe a watermelon as “the fruits of your loins.” Two people playfully throw and shatter fruit into the water as sharks gaze on, all while wearing Birddogs shorts. “Who wants in on this wonderful deal?” Chris asks, nibbling on a piece of melon while the others stare in bewilderment.
Peter responds to the criticism by saying, “They’re about so much more than that.” “It’s the most comfortable thing a guy can wear,” he continues. Lori inquires about the company’s sales, to which she is informed that they made $200,000 in the first year, $2.1 million in the second year, and $6 million in the third year (projected). She can’t help but wonder how that’s even possible, which leads the founders to chuckle..
When asked about his educational background, Peter revealed that he spent four years at Harvard Business School before starting his career at IBM. To explain his inspiration for the project, he tells them about “the wedgie of his life” he got on a crowded airplane for a business trip that gave him the idea. It was only after experiencing this level of dissatisfaction that he made the decision to start his own business.
Lori now wants to know how much the product is going to cost. Peter shows Mark a pair of sneakers he’s selling online for $55, which he says is “more than what they make them for.” Mark chuckles. He goes on to tell them that it cost him $18 to make, therefore they have a 67% profit margin. They simply have to fork up $6 for delivery and an average of $13 for marketing each time they place an order—shorts included. He explains that they get $37 for each order.
After Shark Tank 2018’s Latest Updates, Birddogs
Since their appearance on Shark Tank, it has been more than six months. How is the company doing now that it has been unable to secure a deal?
According to what we know so far, sales have risen since the episode aired (the show serves as a sort of “promotion” for the product), even if there hasn’t been a formal update. As a result, it appears that their “arrogance” on the show has also won them some anger on the internet.
With the purchase of three or more pairs of Birddogs shorts, they recently gave a free “Dad Hat” to its consumers.
What Others Have to Say About the Product
However, Birddogs have become a popular footwear choice for many people, with most agreeing that the built-in lining provides a comfortable fit for long periods of time. For gym-goers, the profusion of pockets has proved to be big popular because they want somewhere safe to keep their phones, keys, and wallets.
The news isn’t all good, of course. Many customers have complained about social media about how long it takes the company to ship their orders (which may or may not be tied to the fact that they have inventory issues).
When can we expect to see more from Birddogs on Shark Tank? The odds are stacked against them, and that includes the fact that the sharks didn’t like their attitude. What’s more, who knows? In the near future, they may appear on television again.