Mobile marketing platform Adcolony ANZ has announced its exclusive partnership with in-game advertisements platform Anzu.
AdColony, the in-app market for manufacturers, with a focus on gambling, has signed an exclusive venture with international in-game promotion stage, Anzu. AdColony will offer Anzu’s market-leading mixed in-game promotion solutions across the video and display into agencies and brands in both Australia and New Zealand.
In-game marketing platform Anzu seamlessly mixes real-world ads into play across PC, games console, and cellular games, even while offering advertisers detailed ad viewability and programmatic capacities.
Moreover, Anzu provides a package of reputable business tools, such as campaign effectiveness dimension in partnership with Nielsen Connectivity, fraud avoidance in partnership with Forensiq, advertisement affirmation in partnership with Cheq, and much more. Anzu has opened new approaches for manufacturers to reach players globally by creating gambling and esports more reachable.
Due to this partnership between AdColony and Anzu, manufacturers in Australia and the remainder of the area will have the ability to create deeper levels of involvement with audiences via games. Over 15 million Australians are players and 57 percent currently play games every day on their phones. Additionally, 67 percent of Australians have promised to play games because the COVID-19 epidemic. 
Anzu’s CEO and co-founder, Itamar Benedy commented,”I’m beyond thrilled to associate with AdColony since their international presence and broad scale across the very best mobile games will be an ideal match for people. As innovators in the marketing area, Anzu is delighted to unite our programmatic in-game marketing encounter with AdColony’s offerings, including some of their most remarkable mobile advertising creatives we have ever observed. We’re all really excited about the excellent work we’ll do to help our customers ”
Lance Traore, Country Manager of AdColony at Australia and New Zealand said,”I am extremely eager to use Anzu. Throughout Anzu’s technologies, manufacturers are now able to deploy mixed in-game advertisements programmatically while quantifying viewability and advertisement effectiveness in in-game surroundings. With gambling being the number one electronic entertainment action in Australia, AdColony along with Anzu provide a exceptional chance for manufacturers to contact consumers effortlessly in and about their favorite matches”
“We are thrilled to kick off what we expect for a broader partnership with Anzu at Australia and also New Zealand,” said Tom Simpson, AdColony’s SVP for APAC. “Gambling has become as a station brands worth over the last several decades, which recognition, and requirement for new alternatives for brands to achieve gaming crowds, fast dramatically this season,” Simpson continued. “AdColony has led the fee that mobile gambling is for everybody, and viewing that message mix with advertiser requirement for conventional gambling crowds which makes this the beginning of a promising venture for both our businesses, and also our shared customers.”
Resource: Team Lewis press launch