As a means of safeguarding the interests of trademark holders, trademark law often permits other parties to use a trademark in return for royalties. Suing anybody who makes unauthorized use of your trademark is an option.
In 1996, the Madrid Protocol became the de facto trademark registration method in several nations. To this day, the Madrid agreement remains a foundational document for trademark registration across the world due to the significance it has come to represent and the wealth of information it contains. To get trademark protection in many countries, an international application must be submitted to the relevant trademark office in each individual country.
Some Pros of Filing for an International Trademark
The following are some of the arguments in favor of register trademark worldwide:
- Protected by the Law
Brand registration on a global scale provides legal cover in the event that you discover your trademark is being infringed upon and take action to stop it.
As a result, having a certificate of registration as evidence that you are the proper and authorized owner of such a registered phrase, logo, or slogan makes fighting against the wrongs of the infringers via a legal approach before the court of law much simpler.
- Potential Profitable Enterprise
Despite being intangible, a trademark is crucial to the success of its registered owner’s company. The owner of a registered trademark has several opportunities to build brand recognition and financial wealth. Through licensing agreements, companies like Adidas and Reebok pay royalties to the brands’ respective owners.
- Exceptional Characteristics
You may expect worldwide brand recognition for your products and services after you’ve registered your trademark with the International Bureau of Intellectual Property (IBIP) under the international trademark system. The registration process is the first step in securing these amenities when incorporating company in Cyprus.
- Profits for Virtual Enterprises
In today’s global economy, international trademark protection plays a crucial role in propelling the expansion of the online retail sector. If you’re selling products or services, doing it online will help you reach a global audience.
When your registered international trademark becomes well-known among the public, it will be because it has gained recognition in foreign markets. In order to protect your brand against copycats in the countries to which you export, it’s a good idea to register your trademark internationally before you start sending items there.
- Renewal and Alteration
If it is accepted by the appropriate authorities and given the go-ahead, your international trademark will be protected for a full decade after it has been registered. This, of course, is provided that it meets all of the requirements.
It becomes quite simple to prolong the renewal term of the trademark if you discover any modifications in it and desire to do so. To renew your international trademark, you must submit the same application form to the WIPO, as before, and do it in accordance with the authority’s rules and regulations.
- It Serves to Guard Your Trademark Abroad
If you import or export products, having a trademark that is recognized all over the world may provide an extra layer of protection for your company.
In the unlikely event that you become aware of an infringement on your brand when it was being imported or exported, you may have grounds to seek legal action against the unauthorized users responsible for the infringement.
